September 20-23, 2018
Th-Sat 10a-9p • Sun 10a-5p
Grand Park Event Center

Westfield, IN

Welcome Exhibitors!

Exhibitor Forms

Interested in Exhibiting?

Request for Exhibit Info – Complete this simple form to request further, more specific, information.
– For those ready to reserve space.
Rules, Regulations & Conditions of Contract

Sales Kit

Current Exhibitors

Exhibitor Manual – Includes: Badge Order Form, Exhibitor Ticket Order Form, Category Listing Form and Additional Exposure Form 
Decorator Info Kit (A-Classic)
Electrical Order Form
Food & Safety Requirements
Health Permit
 – For exhibitors sampling products.

Active Links Coming Soon
Wi-Fi Order Form

Booth Info

Booth Pricing

10′ x 10′ Inline
(4 or more spaces receive 10% discount)

20′ x 20′ Inline

Premium Add-Ons
Corners are an additional $200
End-caps are an additional $500

Booth Price Includes
  • 8′ drape backdrop/3′ side rails
  • Company Identification Sign
  • 1 – 500 watt electrical outlet
  • Credentials/Parking Passes
  • VIP Tickets/Discounted Tickets
  • Listing in official Show Directory
    • If accepted by 9-1-17
  • Promotion
  • 24 hour security
Additional Benefits
  • 4 day show
  • Preferred North side location
  • Brand new facility
  • Locally owned, operated and produced
  • Trusted industry leader
  • Professional on-site management team
  • Aisle carpeting
  • Non-union facility
  • Limited booth space
Important Show Info
  • Floor covering is required
  • Booth layout MUST comply with diagram shown
  • 8′ side walls are prohibited without prior approval
  • Absolutely NO handmade signs
  • NO plastic skirting
  • ONLY neat, clean, professional exhibits and exhibit staff allowed
  • Exhibitors must decorate in the theme/spirit of the show
  • Booths must be manned at all times
  • Certificate of Insurance is required
  • Other items listed in Exhibitor Manual (found in forms section above)
10′ x 10′ booth example

Updated floorplan coming soon!

Exhibitor Space FAQs

We are currently over 2/3 sold out for the entire show.

However, we already have some business categories that have, or are near reaching capacity.

So if you are considering the shows, please contact us ASAP so you don’t miss your opportunity!

We recognize that our desire to have local artisans and crafters requires offering a discounted space for these small businesses.

So If your product is made by hand… you may be eligible for half-priced space!

Contact us to find out if you would be eligible, but hurry, there are only 5 of these discounted spaces left!!!

Of course, we love when those who believe in us tell others about our shows!

We will pay $50 for each referral that leads to an exhibitor space sale. This will be paid at the close of the show.

Best of all, there is no limit on how many referrals you can send and earn $50 each for!

Marketing FAQs

I’ve hired the marketing agency that I worked with, while leading the Flower & Christmas Shows at the State Fairgrounds.

They are event marketing specialists that help not only me, but many other consumer shows, fairs & festivals across the midwest and east coast.

They were instrumental in the success of that business and I count on them to be the same for Suburban Indy Shows!

They have worked closely with me to lay out the budget, marketing plan and execution strategies for the show!

The consumer show industry still benefits greatly from a  wide media mix of traditional, digital and social.

After a grueling, but fun, process with all the radio and TV stations in Indianapolis, we have chosen our media partners based on the level of “local feel” they bring to the table as well as the fun, interactive factor and presence they will have on-site at the show!

FOX59/CBS4 are our chosen TV partners and the Cumulus  stations (WFMS/WJJK/WRWM) are our radio partners! We are so happy to have all of these stations on board!

In addition to radio and TV, we will be utilizing Indianapolis Monthly, and other similar publications, billboards, direct mail coupon based magazines such as The Home Mag, Reach, Neighborhood Source, etc.) and local newspapers!

Our digital and social strategies will include local web event calendars, Facebook, Google search spending, YouTube DIY video sponsorships, etc.

Our marketing/advertising reach is the Indianapolis Metro area, with a very focused message in Hendricks, Boone, Hamilton and Hancock counties…reaching into Northern Marion County as well…that’s a very focused message to 850,000+ potential customers! So if this is your audience…you need to be at the show!

If you would like visuals, here are the coverage maps for our radio & TV partners!

We feel we have strong selling points to attract showgoers, these include:

  • Our location – We are closer, more accessible and with less traffic hassles to get to for affluent Suburban Indy residents.
  • Our venue – Grand Park Events Center is new, upscale, clean, and has great food & drink selections as well as an expansive lobby that will greatly improve the arrival experience at our shows.
  • Out timing – A fall show is unique to the Indy market and allows us to focus on showing our visitors how to extend their outdoor living season well into the winter months, reminding them the holidays are just around the corner so those so those home improvement/remodeling projects need to be at the top of their “to do” lists!
  • Our commitment to local – Stressing the importance of buying local, letting showgoers know we have a special line-up of artisans who handcraft their products customers can use to entertain with during the upcoming holiday season and that we will offer relevant theater presentations related to all the above! Plus, with all the shopping opportunities available, they can walk away knowing their fall décor needs are taken care of…all before October hits!!

New Shows. Experienced Producer!

While these shows may be new…the producer, Donell Heberer Walton, brings 17 years of show experience leading the Indiana “Flower” & “Christmas” Shows, held at the State Fairgrounds. Donell served as lead salesperson and show manager for 5 years, before being promoted to Executive Director and Show Producer for the remaining years of her time with HSI.

Donell has also brought on longtime colleague Kim Hirschfeld to join her sales staff! Kim acted as the lead sales person and show manager of the Flower Show for over 10 years!

Leading surveys and studying focus groups, as well as years of listening and learning from exhibitors, sponsors, suppliers, contractors, show visitors and other industry professionals resulted in a revelation:  The ideal location for consumer shows wanting to attract upper income customers… is in Suburban Indy. Thus, we welcome you to join us, and grow with us, at Suburban Indy Shows!!

Donell Heberer Walton

Donell Heberer Walton
Show producer for 17+ years!

Contact Us!

Donell Heberer Walton

Kim Hirschfeld

Why Suburban Indy Shows?
  • Local Ownership

    Locally owned, operated and produced. That means the ultimate decision makers are right here, right now.

  • Community Minded

    A portion of each ticket sold at every Suburban Indy Shows event goes to a local not-for-profit…because we believe giving back to our community is important.

  • Partnerships

    Because we care about your business AND we care about you! Your involvement in a consumer show should be a business partnership. If you don’t feel you’re working WITH the show team, and you aren’t being heard, then you’re with the wrong producer.

  • Location

    …location, location! While there are 1.2 million people within 25 miles of our show, we are centered in the affluent north suburbs. There are 90,000 homes within a 10-mile radius of the show, with an average home value of $309,314 and a household income of $117,164!

  • Proven Success

    17+ years of trusted show production experience, including both the Flower Show and Christmas Show at our Indiana State Fairgrounds! In total…42 successful shows produced.

  • Quality

    With limited space available, the focus will be on quality businesses, quality exhibits with quality staff…low category repetition will set us apart from our competitors and you from yours.

  • Timing is everything

    After talking with industry professionals, I kept hearing a couple of the same concerns:
    • Please respect our time…shorten the amount of show days.
    • A Fall show is needed. It’s the 2nd busiest time of the year for many of us, so help us capitalize on the season.

  • Testimonials

    See below to learn what exhibitors are saying about Suburban Indy Shows.


    “We have really enjoyed working with Donell over the past 4 years on our projects. She has an amazing ability to pull the best out of people and really motivate a person to achieve. I feel she is extremely well organized and her thought process is very comprehensive. We will look forward to working with her on future projects.”

    Caryn Atkinson, Landscape Architect
    Start to Finish Landscaping


    “I have worked with Donell for over 15 years and have nothing by great things to say about her and her abilities to run a top-notch show. She knows this business very well and understands the value of marketing and advertising her events to drive results. I’m confident her events will produce a good return for participating vendors. I’m looking forward to working with her again!”

    Loree Myers, Event Marketing Director
    Angie’s List



    “I have been working with Donell for 13 years at shows within the green industry. It is amazing how she understands the importance of relationships and communication. The detail and organization it takes to put on a show is more than most can comprehend…Donell never missed a beat and was always willing to step up to the plate to make the shows she produced better and better each year. It has been a pleasure to know and work with Donell and I look forward to many more years to come.”

    Ryan Coyle, Owner
    VIVE Exterior Design


    “For the past 7 years I have worked very closely with Donell and her team through many shows. In that time I have never met a more professional, caring, and fun group of show producers! I currently cover 5 states, and participate in many industry events. While they are all rewarding in their own right, there is nothing more fulfilling than coming home to one of Donell’s show creations! She is a great show producer, great business partner, and an even better friend! We look forward to many more great shows together.”

    Brock Harmon, Belgard Sales Manager

  • “Quality & Excitement”

    “We have worked with Donell since 2002. She always puts on a quality show. We are so excited about her new venture that we have decided to do all of her shows. She is a wonderful show promoter and a really nice gal!! Looking forward to working with her again.”

    Gene and Renae Duran
    Duran Designs




    “You certainly are the Queen of Events. Over these past two decades, we have come to know you and the passion you put into each and every show you are  involved. It’s been a pleasure working with you over the many years you represented HSI.

    I have no doubt you will bring your energy, passion, professionalism and creativity into your new venture.”

    Denny Kladis, President


    “I have worked with Donell for more than 10 years. As a vendor in her shows I have found her to be responsive to challenges and quick with solutions. Donell ‘s imaginative approach to show production and her willingness to try new ideas has always resulted in a show that can be recognized as superior on a national level. For my company, sponsorship of a show produced by Donell Walton is both a privilege and a pleasure.”

    Alan Drane, Director of  Landscape Sales
    Stone Center of Indiana

Suburban Indy Shows take place in the Grand Park Event Center!

Centrally located in Hamilton County, which encompasses the affluent suburbs of Northern Indianapolis, Grand Park Event Center is an ideal location to attract customers that have discretionary income!

Grand Park Event Center
19000 Grand Park Blvd.
Westfield, IN 46074

Just 13 minutes from I-465 from the Meridian St. or Keystone Ave. exits!