The consumer show industry still benefits greatly from a wide media mix of traditional, digital and social.
We have formed a partnership with the top TV news group in Indianapolis. This exclusive partnership allows us to get a lot of value for our media plan and they send many of their station personalities to the show to meet fans and cover the show on their newscasts!
For radio, we buy the stations that offer us the best mix of value and target audience! We currently buy at least 5 stations in town!
In addition to radio and TV, we utilize Indianapolis Monthly, multiple TownePost Magazines in the various suburbs of Indy (Westfield, Carmel, Zionsville, Fishers, Noblesville, Geist, Broad Ripple, Avon, Plainfield & Center Grove), billboards, direct mail coupon based magazines such as The Home Mag, Reach, Neighborhood Source, Valpak, etc.) and local newspapers!
Our digital and social strategies will include local web event calendars, Facebook, Google search spending, YouTube video sponsorships, etc.